By the looks of it, we are about to face one of the most aggressive vaccine campaigns ever created. According to Reuters, the U.S. government is planning to launch an “overwhelming” COVID-19 vaccine campaign come November, provided the U.S. Food and Drug Administration gives one or more vaccine candidates the green light.
Considering former FDA commissioner Dr. Scott Gottlieb is now on Pfizer’s board of directors, and Pfizer’s COVID-19 vaccine is one of the lead candidates, jaded minds might assume the FDA isn’t going to put up any significant roadblocks.
According to Reuters, the COVID-19 vaccine campaign “will likely be compressed into a short period of time, around four to six weeks, to eliminate any lag between when Americans are alerted to the vaccine and then they can get vaccinated.” An unnamed “senior White House administration official” is quoted saying:4
“The fine line we are walking is getting the American people very excited about vaccines and missing expectations versus having a bunch of vaccines in the warehouse and not as many people want to get it. You may not hear a lot about promoting vaccines over the airwaves in August and September but you’ll be overwhelmed by it come November.”
It’s still unclear exactly when a vaccine will be available, but it could be as early as October, or as late as January 2021. According to the administration official, the advertising campaign for the vaccine will be tailored to specific subsets of the population, depending on the people the vaccine is likely to benefit the most. Such details are expected to be teased out during ongoing clinical trials.
Study Underway to Identify Most Effective Messaging
The idea that the vaccine promotion might be more “overwhelming” than what we’re used to is further supported by a clinical study on ClinicalTrials.gov, the aim of which is to identify the most “persuasive messages for COVID-19 vaccine uptake.”
The study, conducted by Yale University, will test “different messages about vaccinating against COVID-19 once the vaccine becomes available.”
A total of 4,000 participants will be randomized to receive one of 12 different messages (10 messaging variations, one control message and one baseline message), after which they will “compare the reported willingness to get a COVID-19 vaccine at three and six months of it becoming available.” The messaging slants under investigation include:6
|Personal freedom message — A message about how COVID-19 is limiting people’s personal freedom, and how society, by working together to get enough people vaccinated, can preserve its personal freedom.|
|Economic freedom message — A message about how COVID-19 is limiting people’s economic freedom, and how society, by working together to get enough people vaccinated, can preserve its economic freedom.|
|Self-interest message — A message that COVID-19 presents a real danger to one’s health, even if one is young and healthy, and how getting vaccinated against COVID-19 is the best way to prevent oneself from getting sick.|
|Community interest message — A message about the dangers of COVID-19 to the health of loved ones: The more people who get vaccinated against COVID-19, the lower the risk that one’s loved ones will get sick. Society must work together and all get vaccinated.|
|Economic benefit message — A message about how COVID-19 is wreaking havoc on the economy and the only way to strengthen the economy is to work together to get enough people vaccinated.|
|Guilt message — A message is about the danger that COVID-19 presents to the health of one’s family and community. Therefore, the best way to protect them is not only by getting vaccinated, but to get society to work together to get enough people vaccinated. Then a test question asks the participant to imagine the guilt they will feel if they don’t get vaccinated and then spread the disease.|
|Embarrassment message — A message is about the danger that COVID-19 presents to the health of one’s family and community: The best way to protect them is by getting vaccinated and by working together to make sure that enough people get vaccinated. Then it asks the participant to imagine the embarrassment they will feel if they don’t get vaccinated and spread the disease.|
|Anger message — The message is about the danger that COVID-19 presents to the health of one’s family and community. The best way to protect them is by getting vaccinated and by working together to make sure that enough people get vaccinated. It then asks the participant to imagine the anger they will feel if they don’t get vaccinated and spread the disease.|
|Trust in science message — A message about how getting vaccinated against COVID-19 is the most effective way of protecting one’s community, that vaccination is backed by science: If one doesn’t get vaccinated that means that one doesn’t understand how infections are spread or you are one who ignores science.|
|Not brave message — A message which describes how firefighters, doctors and front line medical workers are brave: Those who choose not to get vaccinated against COVID-19 are not brave.|
While the study was completed July 8, 2020, results have yet to be publicly posted. Clearly, this is not the first time researchers have investigated the most effective propaganda angles, but the types of messages listed above really demonstrate just how insidious these types of campaigns can be.
It’s really all about manipulation — pushing the right mental and emotional hot-buttons to fire up a desired response, all while overriding more logical thought processes.
The propaganda push has already started, it seems, with USA Today publishing an article titled “Defeat COVID-19 by Requiring Vaccination for All. It’s Not Un-American, It’s Patriotic.” This is precisely the kind of PR we can expect more of in the months to come.
The manipulation aspect is equally if not more evident in the listed secondary outcome measures, which include:
- Participants’ confidence in the safety and effectiveness of the vaccine
- Participants’ willingness to persuade others to get vaccinated
- Their fear of those who have not been vaccinated
- The social judgment of those who choose not to vaccinate
Effective Totalitarianism Relies on You Enjoying Servitude
A quote from Aldous Huxley’s dystopian 1932 book, “Brave New World,” reads:
“A really efficient totalitarian state would be one in which the all-powerful executive of political bosses and their army of managers control a population of slaves who do not have to be coerced, because they love their servitude.”
Huxley’s quote starts off a thought-provoking article on The Burning Platform that reviews the rise of totalitarianism and parallels presented in popular works of fiction. The author notes Huxley’s book came on the heels of Edward Bernays’ 1928 book, “Propaganda” — a must-read for anyone interested in understanding the historical foundations of modern public relations. The article points out that, in his book, Bernays:
“… revealed the existence of an invisible government who used propaganda to manipulate the minds of the public to insure those controlling the levers of power were able to engineer their desired outcomes.”
A contemporary to Huxley and Bernays was George Orwell, who wrote the cult classic “1984.” In 1949, Huxley reportedly wrote to Orwell, stating he believed the world’s rulers would soon “discover that infant conditioning and narco-hypnosis are more efficient as instruments of government than clubs and prisons, and that the lust for power can be just as completely satisfied by suggesting people into loving their servitude as by flogging and kicking them into obedience.”
At its heart, technocracy is an economic system, not a political one. The system also hinges on the skillful implementation of social engineering.
Huxley believed the nightmarish existence presented in “1984” was “destined to modulate into the nightmare of a world having more resemblance to that which I imagined in ‘Brave New World’” and that this transition would be the result of “a felt need for increased efficiency.” While Huxley did not use the word “technocracy,” that’s essentially what he was talking about.
Technocracy is an economic and social engineering system that got started in the 1930s during the height of the Great Depression, when scientists and engineers got together to solve the nation’s economic problems.
The Trilateral Commission’s co-founder Zbigniew Brzezinski, a Columbia University professor, brought the concept of technocracy into the Commission in 1973, with the financial support of David Rockefeller. Technocrats have silently and relentlessly pushed forward ever since, and their agenda is now becoming increasingly visible.
At its heart, technocracy is an economic system, not a political one. It actually calls for, indeed demands, the total dismantling of the political system, which includes the U.S. Constitution. In fact, the Constitution is the only thing that has kept technocracy at bay this long in the U.S.
The system also hinges on the skillful implementation of social engineering. Once fully implemented, people won’t have the ability to effectively fight it, but until then, through peaceful civil disobedience, the sharing of information and the exercise of political power, we still have a chance to prevent it.
Time is running short, however. As noted by The Burning Platform, “Since 9/11, the United States has unequivocally moved in the direction of Orwell’s 1984 vision,” and “We are now experiencing a dystopian amalgamation of the worst of both novels,” referring to “1984” and “Brave New World.”
Unfortunately, many still cannot see the full picture, nor understand the ultimate real-world danger of unquestioning compliance with ever-more illogical and freedom-quenching recommendations and mandates.
Technocracy Demands the Abolishment of Political Systems
Under technocratic rule, nations are to be led by unelected leaders who decide which resources companies can use to make certain products, and which products consumers are ultimately allowed to buy. Technocracy is essentially a resource-based economic system in which energy and social engineering run the economy rather than pricing mechanisms such as supply and demand.